On Top Of The World - Imagine Dragons
& Reception Theory
DOMINANT READING
The Dominant reading of this music video is that the Apollo 13 moon landing was faked. We are expected to see 4 different actors going to Hollywood and filming the moon landing, along with their families watching, thinking their in space.
NEGOTIATED READING
The negotiated reading is that the viewer may see this as an idea and not truth and think that they are trying to make fun of the moon landing. Alternatively they could see it as a fake, fake moon landing.
OPPOSITIONAL READING
The oppositional reading could be that they take the video literally and not see it for the joke that it is. This could lead to confusion and the spread of conspiracy theories.
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