Goodwin Analysis

Goodwin Analysis

Convention 1 - Relationships between lyrics and visuals, which illustrate, amplify or contradict lyrics

An example can be seen in Green Days 'Boulevard Of Broken Dreams', the lyrics 'but it's only me and I walk alone', doesn't match the song as there are three people walking down the street.

Convention 2 - Through beats - the video is edited so it changes shots on the beat

an example is MUSE's 'Starlight', in which the shots change at either the beginning or the end of the last beat.

Convention 3 - Genre-related style and iconography

'Bring Me To Life' by Evanescence, is a good example as it consists of dark colours and guitars, typical of the genre. It also has dark buildings and props which demonstrate iconography.





Convention 4 - Multiple close ups of the artist or group

An example of this is seen in Imagine Dragons 'On Top Of The World', where we see multiple close ups of the artists and other actors in the video.

Convention 5 - Intertextual References

An example includes Imagine Dragons 'On Top Of The World', once again, during which we see a reference to the Beatles Abbey Road album cover. There is also reference to the Apollo moon landing being a hoax.






Convention 6 - Voyeurism in relation to females
An example of this is in Fall Out Boy's ' Young Volcanoes', in this video we see a female walking around topless for a short shot.(2:50-3:20)

EXPLICIT!!!!!

We could use some of these conventions in our videos to add comedy or enticement for viewers, depending on our overall idea for the video. We can also use them to construct genre and conventions

around the rock genre and help make a relatively familiar video.

Hebdiges Subcultures:

We can also apply hebdiges subculture theory, as the subculture of Rock/Pop-Rock, will be our main target audience. The way the that this subculture is perceived means that will need to dress our band accordingly, therefore, they will need to wear dark, skinny or tight clothes. They will also need untidy hair, to show a little bit of rebellion. We also need to make the surrounding area and any outside shots similarly dark or dim to keep up the convention.